Mercedes-Benz and INCC Group announced the start of a new project on June 21 in Versailles. INCC Group received a license to develop, manufacture, and distribute the first line of Mercedes-Benz fragrances all over the world. Mercedes-Benz will release the first fragrance 125 years after the production of their first car. The premiere of the new fragrance will be in Cannes in September this year, when the brand will officially announce the release of the new fragrance. Most likely, the design of the first bottle and the composition of the fragrance, which have been kept in secret so far, will be presented there.